Punk was a surprisingly short-lived cultural phenomenon but it had a major impact and starting off from the UK spread around the world. British punk emerged from a group of wild youth. In the summer of 1976 London art students and the unemployed started hanging out around a shop on the King’s Road in Chelsea, London. That shop, named SEX – now known as World’s End – sold fetish clothing, bondage pants, obscene earrings and deliberately ripped T-shirts featuring in-your-face slogans, and was run by Malcom McLaren and Vivienne Westwood. The couple cleverly took advantage of the mentality of the average teenager of the time, at the proper time. In 1976, McLaren founded a band, the Sex Pistols, whom Westwood then dressed in her own designs. The band quickly rose to prominence as the leader of noisy, discontented urban youth. McLaren and Westwood were thus a driving force in the creation of the punk movement in the UK, weaving together a winning combination of music and fashion. Punks wore leather, rubber, and PVC, and their clothes were frequently slashed, painted, studded and adorned with safety pins and chains. Their hair was often dyed bright, unnatural colors and teased into a mohawk, and facial piercing were common. All this because the shock value for them was paramount, as was the demonstration of how fashion could challenge stereotypes of gender and beauty. Apart from disrupting the status quo and rejecting the ideals set forth by society, the punk movement challenged the ideas of displaying the naked form through white t-shirts bearing a pair of exposed breasts or male genitalia touching. These t-shirts were re-issued in 2013 at World’s End, regaining popularity due to many unresolved censorship issues that the society bears. So 40 years later, and these t-shirts are still relevant and subversive – it’s safe to say that punk’s not dead.