Christian Louboutin’s device of choice has been the red sole. In 1993, he was inspired by Andy Warhol’s ‘Flowers’. Talking about one his first designs, he said: ‘The prototype, a pink stacked heel with a cartoonish cloth blossom had arrived from Italy. I was very happy because it was similar to the drawing. But the drawing still was stronger and I could not understand why. There was a big black sole, and then, thank god, there was this girl painting her nails at the time.’ He grabbed the red nail polish and slathered it on the sole of the shoe. Nowadays Louboutin’s red sole has become a status symbol. Along with the presentation of Christian Dior’s ‘New Look’ in 1957, the cannage pattern has been the trademark of the house. It was first noticed on the rattan cannage chairs that were in the Dior guests’ salon. Still, these chairs can be found in every Dior showroom and that exact pattern is used in makeup, bags, and clothing. Another testimony to how social circumstances have affected fashion is the Gucci bamboo bags. During WWII, there were few permitted materials that designers could use, and Japan bamboo was one of them. Gucci craftsmen worked with the material and designed the – now renowned – Gucci bags with the bamboo handle. Coco Chanel brought yet again her character into her designs, with her quilted pattern. It was chosen in the 1920’s, due to her love for the the equastrian world. To this day, the quilted pattern is used in bags, suits, jackets, shoes, and is a world-known symbol of the house. The Burberry brand’s tartan plaid pattern is perhaps one of the most recognizable devices of the fashion world. It carved its way into the designs of the house in the 1920’s, sewed as the inner lining of trench coats, and today it can be spotted in various pieces of clothing of the brand. Another symbol that cannot stay unnoticed is Louis Vuitton’s damier canvas. The pattern with the logo of the brand brought the logomania frenzy in the 00’s, but it has been used by the house since 1888. Bottega Veneta’s signature symbol that makes the house stand out and be recognized is their leather weaving technique called intrecciato, developed by BV’S artisans, and forwarded on their entire product range.