noun

bench·mark

\ˈbench-ˌmärk\

A benchmark is a standard, or a set of standards, used as a point of reference by which performance or level of quality may be measured, compared or judged.

or

THE benchmark is a single point – a moment of wonder and awe. To the theist, a psychotic break. To the user, a trip. To the scientific rationalist, a discovery that blows you away in its profundity. Either way, it is a moment worth preserving and rarely anticipated in life. The struggle of searching those moments beautifully exhausting, but when one succeeds the reward is breath-taking.

ABOUT THE BLOG

We need nothing but the image, really any sort of visual stimuli, as the benchmark of our thoughts, our perception of reality and our aesthetics. These first fractions of a second create an indisputable, animalistic relationship between observer and spectacle. The spectacle is a mirror, the observer’s footprint on it. Fashion for me is not merely clothes – it’s a beautiful fraud, it’s a tool, a language, that I want to devour from beginning to end. This blog indulges into multiple aspects of fashion – from sociopolitical analysis, critical outburst, connotative composing, to pure admiration. Through a medley of mediums I attempt to express myself and create freely.

ABOUT ME

My name is Maria Foka and I am an artist with a degree in architecture, currently living in Athens, Greece.  I identify first and foremost as a fashion philosopher with an lust for wearable design, bodily representations through clothing and expressions of physicality. I am a body-machine creator in the making and thinker of what is skin, mechanized body and anything extra to it. I enjoy writing about fashion and anything related to it – which is actually everything.